In this review, GetResponse vs MailChimp, I want to compare 2 of the leading email marketing products. After this review, you will better understand what is suitable for your email marketing. Read the article to familiarize yourself with their pricing, key features, strengths and weaknesses.
GetResponse and MailChimp are tools that let you:
- Import and create an email database, as well as collect new emails using the registration form on your site (and other additional tools)
- Edit the design of letters (graphics, photo, branding), which will be later sent to subscribers
- Automate the newsletter using the “autoresponder”
- Track statistics related to email marketing – open emails, clicks on links in email and much more.
Autoresponder in GetResponse vs MailChimp
Autoresponders is one of the paramenters that people consider when comparing GetResponse vs MailChimp. Both of them provide advanced autoresponder capabilities and offer a standardized set of triggers – list subscription, opening, clicking on a link, payment, visiting a URL and naming user data. All this can be used to start sending automated emails.
In both tools, you can start the autoresponder with:
- Actions – for example, someone opened a letter or clicked on a link, and a person automatically begins to receive a certain set of letters
- Data – for example, someone changes some of their data in your database
- Date / time – for example, you can automatically send letters X days after subscribing
Over the past year, Getresponse vs MailChimp has evolved into more of an ‘all-in-one’ marketing solution, and as such now has some features which are not to be found in Mailchimp, namely:
- Webinars – with Getresponse ‘Plus’ plans and up, you get something that is not included in Mailchimp’s feature set at all: the ability to host webinars.
- CRM-style sales pipelines
- Automated sales funnels
There are several traffic plans for both MailChimp and GetRespinse. Within the framework of these tariffs, their functionality changes, which makes pricing quite complicated. Here is a price comparison of GetResponse vs MailChimp.
MailChimp has 4 levels:
- Free – all the basics for businesses that are just getting started
- Essentials – must-have features for email senders who want added support
- Standard – better insights for growing businesses that want more customers
- Premium – advanced features for pros who need more customization
GetResponse has 4 of them:
- Basic – send emails and build an engaged contact base
- Plus – generate leads, sell products, and grow your profits
- Professional – optimize your results with pro automation and integrations
- Enterprise – generate high profit with solutions tailored to your needs
Obviously, one of the nicest features of GetResponse vs MailChimp is that MailChimp has a free plan. Using it you can send up to 12000 emails to 2000 subscribers. This is a generous offer for people who will send emails to a relatively small base. As you might expect, the Mailchimp free plan does not offer all the functionality that you can expect on a paid one.
Some of the tools that you will not find on free plan:
- Technical support
- Email preview (the ability to see what your subscriber will receive)
- Predictable demographics (a tool provided by MailChimp that determines the demographics of your subscription list and segments your database accordingly)
- Delivery in accordance with the time zone
- Advanced segmentation
- Comparative reports
The key difference between GetResponse vs MailChimp tariffs is access to the webinar and landing page features. They are not available on the “Basic” tariff, but have different meanings for the remaining tariffs.
Both services provide templates that can be used out of the box. Templates of GetResponse vs MailChimp are about the same quality, but GetResponse offers more (there are 500+ Getresponse templates to select from, versus Mailchimp’s 100).
It is not necessary to use built-in templates. Both services have HTML so you can build your own templates. You can also buy additional templates from third-party developers.
An important opportunity in email marketing is split testing so how does it how for GetResponse vs MailChimp?
Basically, split tests allows you to try a lot of headers in the subject on some part of your database (for example, 5% of the total number of subscribers) before sending the best headers / email across the entire database.
And here is a clear victory for GetResponse vs MailChimp. It allows you to test 5 different versions of email and try the wide value of the parameters – content, subject, field “from”, time and day of the week. This is available regardless of the tariff you choose.
For comparison, at the cheapest tariff, MailChimp allows you to conduct a split test of only 3 versions of the email.
If you have a relatively small base, then this is not so important. To get good statistics, it is necessary to conduct split testing on relatively large bases. Those who are going to conduct split tests for relatively large subscriber databases should take advantage of GetResponse.
Reports in both GetResponse vs MailChimp are quite extensive. You can do all the standard things – open letters, the number of clicks on links in letters, the number of unsubscribed. But you can also do a deeper analysis. For example, find someone in the mailing list and see what they signed up for, their IP address, geolocation, and what emails they opened. All of this information can be used to better understand your audience.
Getresponse and Mailchimp can be integrated with a large number of services.
Mailchimp is used by default for many services. While Getresponse needs additional “crutches” in the form of a Zapier.
But often integration is just adding a registration form to the site. Getresponse vs Mailchimp deal equally well with this.
Sign up forms
One of the last things to be considered is the subscription form. Both services allow you to make your own form design and simply take the HTML code of the form and add it to the page.
Getresponse has significantly wider design possibilities, and you can also use a large number of built-in templates.
Which one is better?
Complex issue. Both are serviced with many features that can satisfy most users.
- More email templates are offered than in MailChimp
- Getresponse “basic” tariff has more options for split testing than the similar MailChimp tariff
- Autofunnel with its own webshop
- Slightly more autoresponder features
- More flexible options for customizing registration forms
- Mailchimp integrates better with third-party services and tools
- It is possible to use web fonts (note that the choice is limited to Google Fonts)
- The free tariff allows you to access most of the key functions, including sending 12,000 letters to 2,000 subscribers
- Some users will appreciate the modern minimalistic design
What is better GetResponse or MailChimp?
Both are good and have many features that can satisfy most users but GetResponse has more features while MailChimp has a free plan.
Is GetResponse free?
No, GetResponse is not free but it has a trial period so you can try it.
Is MailChimp free?
Yes, MailChimp has a free plan with most of the key functions, including sending 12,000 letters to 2,000 subscribers.
Does GetResponse or MailChimp has autoresponder?
Yes, both GetResponse and MailChimp have autoresponders.
Does GetResponse or MailChimp has webinars?
Only GetResponse has a feauture for wibinars and only when you have a Plus plan.
What has more email templates GetResponse or MailChimp?
GetResponse has more email templates that you can use.
Can I create a webshop with GetResponse or MailChimp?
You can create your own webshop using GetResponse autofunnel.
Does GetResponse has landing pages?
Yes, GetResponse has over 100 templates for landing pages.
Can MailChimp send text messages?
Yes, you can use MailChimps SimpleTexting feature to sens text messages.