People are talking about benefits of email marketing vs social media while SMM (social media marketing) rushes around the world, but if you use numbers and facts, an interesting story comes out. Today I will tell you why email newsletter remains a leader in e-commerce and give 6 reasons for its effectiveness.
What are the benefits of Email Marketing vs Social Media?
It turns out that email has almost 3 times more accounts than Facebook. Just imagine this 2.9 billion email addresses. Worth of benefits of Email Marketing?
2. Good Communication Channel
How often do you hear “send me an email“? It is more convenient for users to read business correspondence, to learn about company events through emails. People go to social networks to relax, but deal with business issues and watch advertising campaigns is not always a desire.
This is one of the most important and interesting benefits of email marketing vs social media. Recognition of your brand, reputation and profit depends entirely on your ability to build relationships with customers.
This skill includes a variety of factors, such as whether you can properly understand the needs and preferences of customers; Will you be able to provide customers with useful and interesting content, product, service; Are you ready to take into account customer feedback about your work and optimize your operations with them? Do you know the optimal time to communicate with customers.
If you compare contacts in social networks and email contacts, then they, of course, are different. As a rule, a person starts an email account to use it for a long time and often does not change it which is benefits of email marketing vs social media. The communication email format focuses more on the business context of the conversation.
Having more than one address is not beneficial for the user and to change them often too. The communication with many who you previously contacted will be lost.
While the format of social networks is entertaining. Sometimes accounts are deleted, deactivated and communication with a person is lost. Therefore, the way to deliver useful information about your company via e-mails is one of the best.
At the moment, the email is not only a key tool in Internet marketing, but also one of the mechanisms of the worldwide Internet. Not a single purchase, registration on the site or the social networks takes place without indicating an email address. Another benefits of email marketing vs social media. Therefore, trigger letters, message letters will not lose their relevance for a long time.
In some cases, promotion through email marketing is more effective than through SMM. As practice shows, serious companies that provide commercial services or promote industrial products are very difficult to promote on social networks. After all, one of the criteria for the success of SMM is often updated content, but writing content involving such services is not an easy task. In this sense, e-mail newsletter is a more reliable option and benefits of email marketing vs social media.
6. Email Features
One of the features of mailing lists is the ability to track the reaction of users to your letter – the percentage of opening letters, the relevance of the subject, the demand for offers and the usefulness of the links benefits of email marketing vs social media.
7. Time and effort
Getting started with email marketing is easy and it doesn’t take much effort. You don’t need to have special education or skills to do this benefits of email marketing vs social media. As a rule, email services provide the necessary help to newcomers.
You don’t need to spend large sums of money on advertising, for example, television which is one of the main benefits of email marketing vs social media. This money can be spent more wisely. For example, take part in conferences where you can learn from other people’s experiences, find new leads, and increase brand awareness. Email marketing is an inexpensive pleasure, many services have free plans. This possibility is also available in SendPulse. Read more about the tariff plans here.
10. Segmentation and personalization
These two methods are so effective that they make email marketing more enjoyable for customers and real benefits of email marketing vs social media. Thanks to them, emails can be personalized and segmented, even though you create a mass mailing list.
Let’s take a closer look at them in the example:
You have an online bike shop. For segmentation, you can simply insert the following questions into your subscription form:
Which bikes do you prefer?
- For the trial
11. Easy to track results and optimize performance
Email marketing makes it easy to track results as soon as you send a mailing list. You can find out the number of open emails, clicks on the link, returned emails, errors and more detailed statistics. Benefits of email marketing vs social media. This will help you improve and optimize your work.
For example, you have a decreased percentage of email openings, which means that you need to work more on the subject of the letter. Optimize the subject of the letter with the A/B test!
12. Easy to get and use customer feedback
Customer feedback is an integral part of email marketing. Ask your customers to review your product/service, they’ll do it with pleasure, and you’ll learn how you can improve your performance. Benefits of email marketing vs social media again. What’s more, such reviews can encourage people to use your services.
13. Made a mistake? Not a problem!
Of course, whatever kind of marketing we do, you can’t do without mistakes. In email marketing is not so scary and expensive to make a mistake, as you can always come up with an original way out of the situation. Like for example customers who receive an error in the letter are given a discount on everything. Good benefits of email marketing vs social media?
14. Successful bloggers use it
Main benefits of email marketing vs social media is that according to studies those bloggers who make over 50000$ a year focus on email marketing more then on social media.
Email marketing is one of the most effective tools in the field of commerce today where GetResponse is one of the leaders. If you are considering to use email or SMM promotion, I’ll tell you – take two! You can compare email newsletters and SMM promotion for a long time, but you won’t find a definite answer which method will be effective for your company. They have one goal, but different mechanics. Test, improve the quality of communication with customers, be successful!